You have invested both time and money creating a website design with business growth in mind. Upon launch you couldn’t be happier with the design, performance and user experience you have created. So that’s it, your work is done. Now all you have to do is sit back and wait for clients to come flowing in. Wait, WHAT?! The best thing to do is get to work on more content? To constantly monitor and adjust what you have. To add more of the positive feedback and performance. To change or look to a website design update what isn’t working. That’s right! You have done the right thing by investing in a new website. The best thing you can do for your business is to make sure you are taking full advantage of this new site by keeping it fresh, optimized and always evolving. Our SEO experts say that Google looks for sites that provide fresh, new content on a regular basis. Getting your website up and running was just the start of a long-term relationship. Here are four reasons to keep your site updated.
For SEO (Search Engines Optimization)
Does your site need updating even if the products or services don’t change? The answer is “yes.” Google and other search engines are looking for content that is relevant to users today. By adding content like a blog post or a new case study or resource is a great way to keep your site growing, moving forward with fresh new content that can also position yourself a thought leader your industry. Something that was written six months ago could be seen as outdated. If you are not providing new content on your site regularly, why should you expect people to come back to your site?
Another reason to update your site is that links can become disabled, which lowers your rank with search engines. You want to watch for links that no longer lead to where they are supposed to go or that lead to information that is no longer accurate. Inactive links on a site will lower its ranking for searches.
Be The Industry Leader
Be the provider of up to date accurate information. By creating relevant content about a subject that you are expert on a regular basis will help your website and your business. This influences the search engines to include your site on searches and it influences users to come back to visit your site.
For instance, if you introduce and update your ideal client about the latest industry trends or developments, people will be more inclined to follow you. They will look to your for information. More importantly they will buy from you when they want what you provide.
Increase Return Traffic to your Website
People will come back to your site over and over again if they can expect to learn something new each time they visit. The more often a visitor comes back to your site the more likely they are to buy your product or use your service.
Psychologists say that a person must be exposed to something multiple times before they will respond. Some statistics claim the magic number is 7 while others have said 27. The point that is made by both stats is that you want your visitors to keep coming back to make the sale.
Optimize website performance
Numerous things can happen to a website to keep it from working correctly. Load time can slow to a crawl, internal links can stop working, images can fail to load. All of these issues will affect whether a visitor comes back to your site again. Often the only way you will know there is a problem is if you visit the site often and monitor it.
Even if you are proud of your current website, you must continue to change and improve upon it. That is the only way to ensure the success of your website.